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Requests for in-app events

In-app events are a means to motivate users to install your app, for example: sales (for online stores), special offers or in-game events, and other limited offers.

RuStore Console enables you to submit a request for an event that will be displayed in your app. You can submit an event request only for an app with a published version.

To manage event requests log in to RuStore Console.

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The processing time for submitted requests is up to 14 days. If we don't get in touch with you within 14 days, your request was not approved by RuStore editors.

note

The maximum amount of active event requests is 5.

Create request​

To create an event request, follow these steps.

  1. In the navigation menu on the left side select Promotion > Event requests.
    Depending on whether you already have created requests or not the following page will open.
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  1. Click or tap Create a request.

The event creation form will be displayed (see the image below).

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  1. Provide necessary data (please, refer to the table below).
ParameterDescription
Event name

Enter a name for your event (up to 34 characters).

tip

Use a short name that captures the essence of your event.

Event type

Select from the list:

  • New season;
  • Special offer;
  • Tournament;
  • Sale;
  • Major update;
  • Special event;
  • Premiere;
  • Live broadcast.
Start date/Time

Start date and time of the event.

tip

Let the user seize the opportunity to take advantage of the offer instantly.

End date/Time

End date and time of the event. Must be later than the current date and time.

  • Maximum event duration is 90 days.
  • Minimum event duration is 24 hours.
tip

The duration of the event shouldn't be too long so that the user does not postpone the opportunity.

Brief summary

Enter a brief description of the event — up to 32 characters.

tip
  • In this brief description we recommend you to call to action (e.g.: “Buy with 90% discount”/“Only in RuStore” etc.).
  • Be polite to users to be consistent with the tone of voice of RuStore.
  • If by taking part in an event the user gets special usage privileges, be creative to emphasize that — make it a call to action.
Description

Provide a detailed event description — up to 448 characters.

tip

  • The description, besides the event details, should contain the context of the corresponding event.

  • The description should be spacious and include key advantages of the event or conditions of participation (how to activate promo code/in which section to look for a gift box/where to get the registration gift, etc.).

Cover

Use the link to set the path to the file or drag and drop the file in the designated area:

  • format: JPG or PNG;
  • size: up to 3 MB;
  • aspect ratio: 4:3;
  • resolution — 2880x2160 px.
tip

The image must be of good quality.

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Instruction for designers.

Cover color

Specify a HEX color code for automatic gradient for the cover. The color matching the specified code will be displayed in the square RuStore Icon below.

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We recommend you to specify the code that matches the color of your image.

Text color

Specify text color — white or black.

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Please, make sure that the text is easily readable against background: if the background is black, then, select white for text, if the background is white, then, the text must be black.

Request processing priority

Select the processing priority for your request:

  • Standard — set by default standard processing priority;
  • High — high processing priority.
note

High priority can be set only for 1 submitted event request for an upcoming event.

Phone numberSpecify your contact phone number in the following format +79876543210.
E-mailPlease, specify your email address so that we could contact you if your request is approved or to clarify possible questions.
Comment for moderatorIf there is any additional information that has be taken into account regarding your event, specify it in this field.
  1. Click or tap icon.

After sending the request, on the specified address you will receive an email confirming that the request is received by the RuStore editors. If there's no email, please, check your SPAM folder.

An approved event will be visible on your app card at the specified time period. Also, your event may be included in «Interesting», «Games», or «Apps» selection if picked by the RuStore team.

View request​

To view a created request, follow these steps.

  1. From the navigation menu on the left, select Promotion > Events.
    The list of the created requests will be displayed.

  2. Select the request you need.
    The selected request page with the detailed information will be displayed.