ASO Recommendations

One of the main factors influencing the development of RuStore is the availability of applications. To catch the user's eye, it is important to describe the app in detail and wrap it in a compelling design. This will help to increase the number of installs and level up the app's positions in searches.

RuStore operates with several parameters to generate app search results. Here are some of them that we would like to draw attention to:

• Rating The higher the rating, the higher the position of the app in the list. It is important that the developer actively responds to user feedback. RuStore performs automatic and manual rating checks to make sure there is no tipping. You can increase the number of ratings by requesting them from users using RuStore Reviews&Ratings SDK.

• Number of installations. The more there are, the more likely the app is to get to the top. However, you shouldn't use cheating, organic traffic is the only thing that matters here. To promote the application, the developer can place a download button on their resources or use advertising. This will help to attract an audience and improve positions.

• Number of conversions to installation. RuStore recommends that you use compelling design from the get-go to make sure conversion rate is high. It is vital to design screenshots properly, add a sufficient number of them to the description and update the "What's new?" section. This will help to increase the number of app downloads.

• Number of ratings and their distribution. The more positive ratings, the better! RuStore recommends to respond to its users in time, refine the application constantly, boost its functionality, encourage users to rate and write comments. This will also improve the app's rendering performance. It is important to remember that RuStore monitors and suppresses the use of spoofing. RuStore Reviews&Ratings SDK will simplify the work with reviews and natively encourage users to give their feedback right in your app.